Mucho is the first artificial intelligence powered cooking app.

In a sea of over-information, Mucho is the handy solution to reach out to your right target audience. With proprietary algorithms and IBM Watson artificial intelligence, we intuitively match your recipes and cookbooks to the specific dietary and lifestyle requirements of our users.

Vegetarian? Dislike fish? Gluten intolerant? We have it covered.

Allow Mucho to connect the right people to you.




Aussie's favourite food stylist, author, and magazine editor.



Ex-presenter of BBC Something for the Weekend and leading Nutritionist



Cook, social entrepreneur, & food writer behind the UK's Best First Cookbook



Founder of Mob Kitchen and the brain behind 1 min “how-to,” food videos

Discover. Cook. Order.

Mucho is a one-stop platform to DISCOVER daily personalised recommendations, latest food trends and chefs. Switching to COOK mode with step-by-step guides featuring beautiful, clear images so users never feel lost.
In-app purchase allows users to seamlessly ORDER cookbooks and ingredients.

Dedicated page for influencer

The dedicated page features your bio, latest work, all of the recipes and shopping lists in the app. A perfect place for consumers to discover recipe inspirations and get to know your better.

Features & Curation

Curated shopping lists are shop-able experiences and recipe collections by authors. From a romantic 3-course date night, Vegetarian for Picky Kids or Eat Yourself Happy, shopping lists are a fun experience to discover and shop recipes. Each user also has a trackable digital kitchen cabinet in-app to help reduce waste and only buy what they need. The app does portion calculation automatically.

Actionable Content

All recipes are displayed on social media with a deep link that opens directly in the App page on your content, one click away to purchase. Mucho is designed to be totally shareable – so if someone likes your content, they can send it to their freinds, housemate or family via message, and they can open in App immediately.


Gain valuable insights that help you advance future performance. Mucho produces quarterly reports to help authors and publishers better understand trends, user eating habits and online behaviours. Learning from user behaviour in-app and across traffic channels helps to map interest and shopping triggers, spotting content that truly performs.